Marketing Automation Agency

Marketing Automation can significantly improve your ROI by increasing your conversions which will decrease your CPA (Cost per Acquisition) and increase your ROAS (Return On Ad Spend). In other words, it will help you get more for less. It can also help you reduce your operating cost which will further improve your ROI.

Marketing Automation software is becoming more and more sophisticated. Some of the important features readily available in most marketing automation software include: lead scoring, dynamic content & personalization (emails, website, LPs), funnel qualification, targeted email campaigns, website and CRM integration, progressive profiling, lead nurturing, and analytics. Start by examining which functionalities are crucial to your business and find the tools & technology that will deliver on your business needs.

Thanks to marketing automation, we can qualify leads and take them through the nurturing and qualification funnel from top of the funnel where leads are cold and have relatively little interest or desire to purchase, to bottom of the funnel where leads are ready to make an educated decision and purchase. There are many ways of qualifying leads from lead scoring to progressive profiling, marketing automation has a range of tools to enable businesses to save money and time on the lead qualification process.

Marketing automation focuses on personalising journeys and puts emphasis on prospects interactions early on to even post-conversion. As leads opt-in to receive marketing content, marketing automation software becomes the engine driving all communications points through emails, SMS as well as personalised web content.

Dynamic content helps improve audience engagement by showing your visitors more content relevant to them based on their demographics or based on their previous actions and interests – which fosters a personalised digital environment where your prospects spend less time searching for what they are looking for and stumble upon messages that speak to them more personally every time they engage with your content. This significantly improves their experience and can potentially shorten conversion cycles.

There are thousands of tools and technologies out there in the marketing automation landscape enough to overwhelm most people. Working with an expert will not only help you identify and define your framework based on your business model and industry, but you will also pinpoint the right technologies and software that serves your purpose. This is often quite valuable when you consider the expenses and opportunity cost of making the wrong decisions.