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Prospective students go through a specific buying journey from research to consideration and decision making that is quite more sophisticated than it used to be. Your digital marketing capability needs to be 100% aligned and optimised to ensure you are able to communicate effectively at every stage of their decision-making journey.
We leverage the best practices in Digital Advertising to ensure we reach the right audience at the right time in the right place to bring you highly interested and qualified prospective students.
We utilise world-class Marketing Automation platforms to build persoanlised journeys to enable prospective students to learn and engage with your organisation to maximise their conversion potential.
Align your Sales team with your marketing activities to improve conversions and create coherent messaging. Increase your sales team effectiveness through proven sales processes and methodolgies.
You have to compete for students. Competing on price and fees is a sure way to detriment your digital acquisition capability as well as your brand. In many cases, fees are regulated anyway. The only way you can compete is how you get your message out there and how you create a compelling journey to draw your target audience your way.
Reaching the right audience at the right time is a core part of the digital marketing capabilities education providers need to invest in. Prospective students go through a specific buying journey from research to consideration and decision making that is quite more sophisticated than it used to be. Your digital marketing capability needs to be 100% aligned and optimised to ensure you are able to communicate effectively at every stage of their decision-making journey.
Therefore, educators need to enable your prospective students to be on the pulse of what’s actually happening across your organisation and leverage Content Marketing to create a rich bank of stories that are brought in a very genuine way to connect and engage your prospective students and align your communication with their career and study aspirations.
A major upside to working with a digital marketing agency that specialises in the education industry is being able to reach out to groups of prospective students who you wouldn’t normally have been able to capture or convert. At the same time, you will be able to align and train your staff members to harness the integrated systems and platforms we use to run effective world-class digital marketing campaigns.
This will ensure that Technology, Marketing and Education are on the same level of excellence and vision you have for your organisation, regardless of any legacy issues you might have.
Learn how we have helped some of our clients reach 700% growth in less than 3 months.