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Digital Marketing for Educational Institutions

Prospective students go through a specific buying journey from research to consideration and decision making that is quite more sophisticated than it used to be. Your digital marketing capability needs to be 100% aligned and optimised to ensure you are able to communicate effectively at every stage of their decision-making journey.

Generate Qualified Leads

We leverage the best practices in Digital Advertising to ensure we reach the right audience at the right time in the right place to bring you highly interested and qualified prospective students.

Create Effective Nurturing Journeys

We utilise world-class Marketing Automation platforms to build persoanlised journeys to enable prospective students to learn and engage with your organisation to maximise their conversion potential.

Maximise Conversions and Retention

Align your Sales team with your marketing activities to improve conversions and create coherent messaging. Increase your sales team effectiveness through proven sales processes and methodolgies.

Challenges facing educators

You have to compete for students. Competing on price and fees is a sure way to detriment your digital acquisition capability as well as your brand. In many cases, fees are regulated anyway. The only way you can compete is how you get your message out there and how you create a compelling journey to draw your target audience your way.

What drives the decision-making process?

Research shows that the factors that matter most to students are: provider location; advice of trusted individuals, schedule flexibility, fees and affordability; perceived quality of the degree and the reputation of the education provider.

Many students are looking for more accessible information that is straightforward and trusted. Leverage Content marketing at every stage of your marketing funnel to adequately influence prospective students and guide them in their interest and consideration phase.

Digital-Marketing-for-Educational-Institutions

Dear SAVVY Education Leaders,

Reaching the right audience at the right time is a core part of the digital marketing capabilities education providers need to invest in. Prospective students go through a specific buying journey from research to consideration and decision making that is quite more sophisticated than it used to be. Your digital marketing capability needs to be 100% aligned and optimised to ensure you are able to communicate effectively at every stage of their decision-making journey.

Therefore, educators need to enable your prospective students to be on the pulse of what’s actually happening across your organisation and leverage Content Marketing to create a rich bank of stories that are brought in a very genuine way to connect and engage your prospective students and align your communication with their career and study aspirations.

Digital Marketing for Educational Institutions – Solutions specific to the Education Industry

A major upside to working with a digital marketing agency that specialises in the education industry is being able to reach out to groups of prospective students who you wouldn’t normally have been able to capture or convert. At the same time, you will be able to align and train your staff members to harness the integrated systems and platforms we use to run effective world-class digital marketing campaigns.

This will ensure that Technology, Marketing and Education are on the same level of excellence and vision you have for your organisation, regardless of any legacy issues you might have.

Learn how we have helped some of our clients reach 700% growth in less than 3 months.

Improve Your Digital Marketing Capability

Improve Your Digital Marketing capability.

There are many demographic factors that come into play when considering students’ motivations. From socioeconomic status to cultural background, English competency, Gender, and academic background, amongst others. We use advanced tools to slice and dice your target audience to ensure we tap into the right channels and bring qualified leads.

Understand post-school aspirations for vocational education and higher education and leverage the tools that help influence and communicate effectively with prospective students to ensure you have the edge over your competitors.