Content Marketing Agency
Driving Your Digital Acquisition & ROI
How We Approach
Combine your products and services with a distinct human personality through unique and powerful content that has a unique differentiating factor.
Utilise data and insights to optimise your content to perfectly fit your target audience based on your customer personas and business goals.
Every piece of content says something about your brand. To get maximum upside, create a uniform and coherent stream of content that aligns with your brand personality.
Producing content is one thing; and distributing it is a totally different beast. We ensure your content distribution maximises your exposure and conversations with your customers.
Leverage technology and a set of best practices and tools to allow your content marketing process to be extremely flexible, quick, and error free.
Apply your learned lessons from customer feedback by further improving your content distribution and repurposing your content to maximise its potential and ROI.
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Content Marketing That Drives Results
Are you looking for a Content Marketing Agency to improve your content marketing strategy and digital acquisition performance?
One of the biggest challenges in content marketing is that you need to stay consistent because that’s the only way you can remain relevant especially in a competitive digital environment like today. In content marketing, fortune favours those who allocate the time and brains to carefully craft and execute strategies that engage consumers and customers in conversations that build trust and elicit the right emotions.
Consumers are constantly faced with information overload. This means that they will more likely resort to ‘trusted’ (or at least they think they can trust) sources to find out the information they need to make a buying decision.
Content marketing strategy aligned with your goals
There is absolutely no point in investing in content marketing if it doesn’t contribute towards your business goals. There are far many marketers focusing on vanity metrics than one would imagine. How can you successfully translate your content marketing strategy into real business and financial results? The one thing we always advise our clients to do, is focus your content on solving real and difficult problems especially if you are in the B2B space. In B2C, your content marketing needs to focus on addressing emotional fulfillment.
Work with a Content Marketing Agency that can help you establish your brand as a go-to figure in your industry by creating a well-rounded content strategy combined with trusted and engaging, channel specific content.
Talking about SAVV DIGITAL
SAVV have ensured they understand our business, aspirations and strategy, and have delivered results that have exceeded our expectations with a strong Return on Marketing Investment.
— James Bell
General Manager, Linx Institute
Rani and the SAVV Digital team have a wealth of knowledge in Digital Marketing, Sales Operations and Technology as well as detailed understanding of Business and Market Intelligence to assist with management decision making.
— Philip Kilic
Operations Leader, Open Colleges
We reached out to SAVV DIGITAL at a turning point in our business. From the get go, Rani and the team at SAVV DIGITAL worked with us to increase our online presence and direct qualified leads to our business. We were able to significantly improve our lead generation and customer acquisition capability and in turn, multiply our revenues.
— Rafael Washington
Marketing Manager, Linx Institute
How to improve your
Content Marketing Campaigns
Work with a Content Marketing Agency that delivers. Increase your content marketing effectiveness by adjusting your approach to become more defined and quantified.
What are the benefits of content marketing?
Today, trusted content, friends and influencers tend to have much more influence in decision making than ever before. Content Marketing can help boost your business KPIs like sales and revenues to EBITDA when done right. Some of the other benefits your brand can have is increased trust and authority amongst consumers and customers.
What are the best ways to do content marketing?
There isn’t one single way of doing things when it comes to your content marketing strategy. However, the one thing we always advise our clients to do, is focus on making relationships and having meaningful conversations. Don’t take a shot in the dark by attempting to spray some random content and pray you get results. That’s just throwing your money away.
How do you create a content marketing strategy?
Start by defining all your customers personas. From there, determine all the channels and content types that fit well with your targeted personas. You want to invest 80% of your content in channels and content types that are proven to bring results. You can allocate the remaining 20% to new methods and untested channels and hopefully get even better results.
Do I need a content marketing platform?
You don’t necessarily need a content marketing platform. Although, having the right one can considerably improve your efficiency, effectiveness and ROI. This can include streamlining content creation process, reducing content production risks, improvement of collaboration, and increased transparency on business impact.
What's the relationship between SEO & Content Marketing?
SEO is only one area of digital marketing where the right efforts of content marketing lead to great business impact such as high web traffic. However, content marketing stems outside of SEO to cover many other channels and media types. Content marketing includes video production, podcasts, blogging, infographics, amongst other content types that are utilised across various channels to engage consumers and establish brand and business goals.
Does Content Marketing bring high return on investment?
Content Marketing doesn’t always bring high ROI but when done right, it can far exceed the ROI of Advertising and other digital marketing strategies especially in the long-term. Businesses that want to stay ahead must constantly come up with content that bridges the gap in their target audience knowledge, educates them across the buying journey, solves real problems, and creates strong emotional connections.
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