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Digital Marketing. A complete guide to understand and apply to your business.

Digital Marketing. A complete guide to understand and apply to your business.

In this guide, we attempt to answer all the questions any business owner or a marketer have on the subject of digital marketing. We’ll share with you all the latest data, trends, tactics and strategies you need to be aware of. We’ll talk about simple and entry level concepts but also dive deep in some advanced topics for the advanced marketers.

Rani Arsanios October 11, 2019
How Rani Arsanios and SAVV Digital are redefining Performance Marketing

How Rani Arsanios and SAVV Digital are redefining Performance Marketing

We are one agency approaching growth and performance marketing quite differently and is slowly disrupting the digital marketing industry one client at a time. As Seen On The DRUM.

Rani Arsanios August 17, 2019
How to master your performance marketing and super charge your ROI

How to master your performance marketing and super charge your ROI

Your brand is one of the most important yet sometimes overlooked aspects of the business. In this guide, we deep dive into Brand Purpose and differentiation, How to approach brand awareness? Brand Tone of Voice and When do you do re-branding?

Rani Arsanios July 19, 2019
Marketers Guide: Drive change through User Generated Content

Marketers Guide: Drive change through User Generated Content

95% of shoppers read online reviews before making a purchase. And, 91% trust online reviews as much as personal recommendations. How do you leverage UGC and transform your marketing?

Rani Arsanios March 7, 2019
Marketing principles that can kill your startup or take it to places

Marketing principles that can kill your startup or take it to places

You are an aspiring startup founder who has been working countless days and nights on your new product. Here are timeless marketing strategies that will help you move the needle.

Rani Arsanios February 27, 2019
AI in Digital Marketing - Wave of disruption

AI in Digital Marketing - Wave of disruption

How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies that endeavour to imitate and perhaps exceed human intelligence. It covers a broad…

Rani Arsanios May 7, 2018
Lead Generation tactics and strategies for a better ROI

Lead Generation tactics and strategies for a better ROI

Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages. Today, this takes seconds if not less. We have come a long way in the …

Rani Arsanios April 22, 2018
Tactics and trends in the world of Digital Marketing

Tactics and trends in the world of Digital Marketing

Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised service throughout their experience with a brand. Every interaction should …

Rani Arsanios March 30, 2018
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