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Influencer marketing strategies to boost your ROI

Influencer Marketing Strategies Every business from small local stores to big brands with global reach, are trying to get more customers. But sales and marketing always come at a cost. If your cost of acquiring customers is high enough to eat your profits, you might as well not do it. And that’s when sales and marketing effectiveness become crucial. Choosing the right marketing channels, strategies and tools, is something you have to get right.

One of our favourite marketing channels at the moment is micro-influencers. It is on the rise and here to stay. If you are a B2C business and not currently using micro-influencers, this is your next shot and there is a reason it made it to several 2018 social media and marketing trends.

82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer. Let that sync for a minute.

Who are micro influencers?

For most, micro-influencers are people with followers from 5k up to the 100K. Micro-influencers typically have a closer relationship with their dedicated followers and in turn, their impact and influence level can potentially be higher.

Why micro influencers?

Bigger isn’t always better. Return on investment with micro-influencers is also a great reason we recommend them. In many cases, working with micro-influencers, brands can see better ROI due to more effective cost per engagement than other advertising methods including macro-influencers.

What’s the job of an influencer from a commercial and marketing standpoint? Influencers engage audience! They do that for all sorts of things, but they do it well and arguably better than macro influencers. And this is the fundamental reason micro-influencers are and going to be a major force in social media marketing. True engagements, counts. If you want to sell more, engagement, counts. If you want to have more awareness, engagement, counts. And these guys naturally engage their audience day in day out.

Anniebucketlist is a good example of a micro-influencer in the travel blogging area. With circa 50k followers at the time of this writing, she ticks all the boxes of a great micro-influencer with high engagement levels.

What to look for in a micro influencer?

Do they align with your brand and marketing strategy? We can’t emphasise enough how important this is. Brands that go for pure numbers when selecting influencers, sometimes pay the price or at least, don’t see results. Make sure your micro-influencer is aligned with your brand. We are talking about their theme, style of communication, personality, demographics, etc.

What to look for in a micro influencer?

Do they align with your brand and marketing strategy? We can’t emphasise enough how important this is. Brands that go for pure numbers when selecting influencers, sometimes pay the price or at least, don’t see results. Make sure your micro-influencer is aligned with your brand. We are talking about their theme, style of communication, personality, demographics, etc.

Are they engaging with their audience?

Numbers of followers and likes are not everything. Look for the qualitative stuff. What are their followers saying when they comment on their posts? How engaging is their content?

Are they creative?

This is a tough one but your own judgment on how creative they are, is important. You need an influencer who can bring added value to your campaign from a creativity standpoint. If they are an influencer they most likely have some level of creativity, to begin with, but you need to find someone who can give you the edge.

Author avatar

Rani Arsanios

Founder and Managing Director of SAVV Digital, Rani Arsanios helps organisations grow their top and bottom line by enabling their digital transformation and presence through strategic digital marketing and technology solutions.

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