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11 Important Digital Marketing Stats for 2021

If you are a business looking to increase your online presence and sales this year, there are digital marketing statistics to wrap your head around. But in this article, I share with you some of the most important stats that can help share and guide your digital marketing strategy this year and beyond.

Search (Organic and Paid Ads)

7 in 10 online interactions start with a search engine

That’s right. 68% of all trackable website traffic is sourced from Organic and Paid Search, vastly exceeding all other channels, including Display and Social Media.

9 in 10 Web pages get no organic traffic from Google

Although traffic from search (and Google) is huge and is the biggest source, 91% of web pages don’t receive any organic traffic from Google. There is a huge opportunity in search to generate more traffic and sales.

7 in 10 people ignore paid search results, preferring organic results and SEO is on average 6 times more effective

SEO is back. Well, it was never gone. But over the last 5 – 7 years, there was a great hype over paid ads. And they are still quite effective. But SEO remains the ultimate way of generating business. Between 70-80% of people ignore paid search results, preferring organic results And 7 in 10 people ignore paid search results. Why? Because people like to search for products and services and attribute organic results as trustworthy. Users instinctively trust organic search results over Google’s advertisements.

Email Marketing

On average, email marketing has a 4400% ROI

Email Marketing remains the queen of marketing. Businesses that know how to leverage this marketing channel achieve up 4 – 5 times return on their investment and in some cases, even more. Whether you’re a direct-to-consumer (e-commerce) or a B2B business, having a strong email marketing strategy will pay off.

9 in 10 email users have unsubscribed before

Although email marketing is important, today’s online users are savvier and more cluttered with irrelevant content. 91% of email users have unsubscribed from a company email they previously opted-in to. Your email marketing needs to be more personalised, value-adding and relevant – to win over customers and keep them engaged.

4.03 billion people around the world use email and that number is expected to grow to 4.48 billion by 2024.

Content & Conversions

Product reviews are 12x more trusted business generated content

There’s an old saying ‘people buy from people’. In today’s marketing landscape, people buy or don’t buy because of others’ opinions. Recent studies show that product reviews are 12 times more trusted than product descriptions and sales copy. Your business reviews are instrumental in driving online sales. Having effective strategies to generate more positive online reviews should be one of the priorities for any business.

7 in 10 small businesses don’t have an effective conversion rate optimization strategy

Businesses spend and focus more on top of the funnel activities (like Advertising) than on the middle and bottom of the funnel. Studies show that 68% of businesses don’t have competent CRO strategies. What that means is there are many lost opportunities on driving more sales for less cost of acquisition. As a business, you can get more online sales for the same current advertising budgets you are spending.

Video content is drives conversions 5 times more

If an image is worth 1,000 words, a video is worth a million. Still imagery and visuals are effective to an extent. However, whether it’s organic content or advertising, video is far more superior, if executed correctly. Recent studies have shown that video content drives 5 times more conversions than content with no video.

Customer Experience

50% of consumers prefer to use the online live chat

If you don’t offer live chat, you’re missing out on sales. 50% of consumers would like to use online live chat to learn more about products and services. Online live chat helps people cut to the chase and find the information they are after. Using a combination of automated or bot-driven chat along with human live chat is one of the most effective ways to leverage chat on your online platforms.

E-commerce

Worldwide revenue from offline commerce will decrease circa 20%

It’s time to realise that offline commerce is on the decline and for many reasons, e-commerce is the best (if not the only) way businesses can tap into exponential growth.

B2B

98% of sales reps with 5000+ LinkedIn connections meet or exceed their targets

Are you in the B2B sector and wanting to get more sales? Good news. Leveraging LinkedIn is a sure way to help you generate sales and business. 98% of salespeople who have a large network on LinkedIn meet or exceed their sales targets. Connect with more people, create valuable content and share it with your target buyers.

Author avatar
Rani Arsanios
Founder and Director of SAVV Digital, Rani has spent over 15 years working and consulting brands and businesses globally on how to improve and optimise their sales and marketing capabilities.

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