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How effective is your sales and marketing strategy?

How effective is your sales and marketing strategy?

Marketing is becoming increasingly more challenging and brands are coming across more barriers in achieving their customer acquisition and revenue goals. This article discusses how to improve your marketing strategy.

Rani Arsanios May 24, 2019
Marketing automation tactics for bulletproof sales enablement

Marketing automation tactics for bulletproof sales enablement

almost half (47%) of Marketing teams don’t have a documented buyer’s journey. To enable sales teams, marketers need to create a ‘single view of the customer’. In this guide, we discuss how to leverage marketing automation to enable sales.

Rani Arsanios April 2, 2019
Facebook Messenger Marketing Tools, Tips & Tricks

Facebook Messenger Marketing Tools, Tips & Tricks

Facebook Messenger Marketing has uncapped potential. From sales conversions to lead generation, and automation, you need to leverage Facebook Messenger marketing and here is how.

Rani Arsanios February 13, 2019
Why you need a Chatbot for your business - A Comprehensive Guide

Why you need a Chatbot for your business - A Comprehensive Guide

Chatbots bring fundamental value to both consumers and businesses. But businesses are are yet to fully grasp its power and potential. This article discusses how your business can and should leverage chatbots.

Rani Arsanios January 17, 2019
Develop an Integrated Digital Marketing Channels Strategy

Develop an Integrated Digital Marketing Channels Strategy

Data shows that that two-thirds of businesses do not have an integrated digital marketing strategy. Are you running your digital marketing in the way you should?

Rani Arsanios November 1, 2018
AI in Digital Marketing - Wave of disruption

AI in Digital Marketing - Wave of disruption

How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies that endeavour to imitate and perhaps exceed human intelligence. It covers a broad…

Rani Arsanios May 7, 2018
Lead Generation tactics and strategies for a better ROI

Lead Generation tactics and strategies for a better ROI

Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages. Today, this takes seconds if not less. We have come a long way in the …

Rani Arsanios April 22, 2018
Tactics and trends in the world of Digital Marketing

Tactics and trends in the world of Digital Marketing

Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised service throughout their experience with a brand. Every interaction should …

Rani Arsanios March 30, 2018
Six A/B Tests to Improve Your Email Marketing

Six A/B Tests to Improve Your Email Marketing

One of the biggest benefits of email marketing is the fact that it’s all so measurable. Marketers can measure open rates, click-through rates, delivery rates and more, and they can also keep an eye on what their subscribers do after they …

Rani Arsanios September 2, 2017
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