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The death of lead generation and rise of prospect engagement

The death of lead generation and rise of prospect engagement

Are you suffering from TMI? You know… too much information. It’s a major problem these days. The information age has dumped a ton of content on us, and until…

Rani Arsanios April 29, 2019
Improve Cost per Acquisition Regardless of Competition

Improve Cost per Acquisition Regardless of Competition

Regardless of what business or industry you are in, the Cost per Acquisition (CPA) is how much you spend in sales and marketing combined. Here is how to improve…

Rani Arsanios January 6, 2019
Digital Marketing Strategies For Disproportionate Growth

Digital Marketing Strategies For Disproportionate Growth

We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.

Rani Arsanios December 2, 2018
Develop an Integrated Digital Marketing Strategy

Develop an Integrated Digital Marketing Strategy

Data shows that that two-thirds of businesses do not have an integrated digital marketing strategy. Are you running your digital marketing in the way you should…

Rani Arsanios November 1, 2018
B2B Lead Generation Strategies To Unlock Growth

B2B Lead Generation Strategies To Unlock Growth

Only 39% of B2B companies have a formal marketing plan in place. This article gives B2B marketers insights to help formulate better lead generation campaigns.

Rani Arsanios September 19, 2018
How a Solid Customer Persona Can Boost Your Sales

How a Solid Customer Persona Can Boost Your Sales

Some people call it a Buyer Persona, others call it a Marketing Persona or a Customer Persona. How do you create it and what impact can it have on your sales and…

Rani Arsanios August 13, 2018
How to get started on your Voice Search Marketing

How to get started on your Voice Search Marketing

This article is for the savvy business owner who figured out voice is going to be big and want to get the top of the cream of the crop on voice. The bad news is…

Rani Arsanios July 19, 2018
Blockchain in Digital Marketing - A wave of disruption

Blockchain in Digital Marketing - A wave of disruption

Digital advertising and digital marketing in genral, have been constantly disrupted by technology. Over the last decade, we have seen more disruption that ever.…

Rani Arsanios July 13, 2018
PPC Competitor Analysis - All you need to know

PPC Competitor Analysis - All you need to know

PPC can be hard and mean at times. Especially if your competitors know what they are doing or paying someone to do the job. Your competitors’ strategies are in…

Rani Arsanios July 10, 2018
Influencer marketing strategies to boost your ROI

Influencer marketing strategies to boost your ROI

Every business from small local stores to big brands with global reach, are trying to get more customers. But sales and marketing always come at a cost. If your…

Rani Arsanios July 1, 2018
AI in Digital Marketing - Wave of disruption

AI in Digital Marketing - Wave of disruption

How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies…

Rani Arsanios May 7, 2018
Lead Generation tactics and strategies for a better ROI

Lead Generation tactics and strategies for a better ROI

Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages.…

Rani Arsanios April 22, 2018
Tactics and trends in the world of Digital Marketing

Tactics and trends in the world of Digital Marketing

Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised…

Rani Arsanios March 30, 2018
5 Surprisingly Easy Ways to optimise Google Ads Campaigns

5 Surprisingly Easy Ways to optimise Google Ads Campaigns

The average conversion rate for Google AdWords users is 2.7 percent for the Search Network and 0.89 percent for the Display Network. Of course, you want your business…

Rani Arsanios October 5, 2017