Are you suffering from TMI? You know… too much information. It’s a major problem these days. The information age has dumped a ton of content on us, and until recently, we’ve willingly signed up for it.
Regardless of what business or industry you are in, the Cost per Acquisition (CPA) is how much you spend in sales and marketing combined. Here is how to improve and take control of your CPA.
We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.
Data shows that that two-thirds of businesses do not have an integrated digital marketing strategy. Are you running your digital marketing in the way you should?
Only 39% of B2B companies have a formal marketing plan in place. This article gives B2B marketers insights to help formulate better lead generation campaigns.
Some people call it a Buyer Persona, others call it a Marketing Persona or a Customer Persona. How do you create it and what impact can it have on your sales and marketing?
This article is for the savvy business owner who figured out voice is going to be big and want to get the top of the cream of the crop on voice. The bad news is a lot of brands already have a solid voice strategy. For example,
Digital advertising and digital marketing in genral, have been constantly disrupted by technology. Over the last decade, we have seen more disruption that ever. From digital advertising to content marketing and social media, we have
PPC can be hard and mean at times. Especially if your competitors know what they are doing or paying someone to do the job. Your competitors’ strategies are in one way affecting the market, your potential buyers and in turn
Every business from small local stores to big brands with global reach, are trying to get more customers. But sales and marketing always come at a cost. If your cost of acquiring customers is high enough to eat your profits, you might as well
How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies that endeavour to imitate and perhaps exceed human intelligence. It covers a broad…
Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages. Today, this takes seconds if not less. We have come a long way in the …
Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised service throughout their experience with a brand. Every interaction should …
The average conversion rate for Google AdWords users is 2.7 percent for the Search Network and 0.89 percent for the Display Network. Of course, you want your business to be anything but average. You can leave those average numbers behind by following these …