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Get insights and tips to help you get to a fully quantified and optimised digital acquisition and marketing strategy.

Why you need a Chatbot for your business - A Comprehensive Guide

We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.

Rani Arsanios January 17, 2019

Improve Cost per Acquisition in competitive Advertising landscape

We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.

Rani Arsanios January 6, 2019

Digital Marketing Strategies to continue to grow in 2019

We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.

Rani Arsanios December 2, 2018

Develop an Integrated Digital Marketing Strategy

Data shows that that two-thirds of businesses do not have an integrated digital marketing strategy. Are you running your digital marketing in the way you should…

Rani Arsanios November 1, 2018

B2B Lead Generation Guide. A Winning Strategy.

Only 39% of B2B companies have a formal marketing plan in place. This article gives B2B marketers insights to help formulate better lead generation campaigns.

Rani Arsanios September 19, 2018

Customer Persona helps businesses maximise their returns

Some people call it a Buyer Persona, others call it a Marketing Persona or a Customer Persona. How do you create it and what impact can it have on your sales and…

Rani Arsanios August 13, 2018

Mobile app best practices complete guide

Mobile app best practices are more important than ever. The mobile app industry is one gigantic baby. This article sheds light on some slick acquisition tactics…

Rani Arsanios July 27, 2018

Voice Search Marketing Complete Guide for Businesses

This article is for the savvy business owner who figured out voice is going to be big and want to get the top of the cream of the crop on voice. The bad news is…

Rani Arsanios July 19, 2018

Blockchain in Digital Marketing - A wave of disruption

Digital advertising and digital marketing in genral, have been constantly disrupted by technology. Over the last decade, we have seen more disruption that ever.…

Rani Arsanios July 13, 2018

PPC Competitor Analysis - All you need to know

PPC can be hard and mean at times. Especially if your competitors know what they are doing or paying someone to do the job. Your competitors’ strategies are in…

Rani Arsanios July 10, 2018

Influencer marketing strategies to boost your ROI

Every business from small local stores to big brands with global reach, are trying to get more customers. But sales and marketing always come at a cost. If your…

Rani Arsanios July 1, 2018

AI in Digital Marketing - Wave of disruption

How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies…

Rani Arsanios May 7, 2018

Lead Generation tactics and strategies for a better ROI

Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages.…

Rani Arsanios April 22, 2018

Website design guide for better customer experiencer and ROI

The world of web development is in constant flux, and 2018 will be no different. According to Rani Arsanios, entrepreneur and managing director of SAVV Digital,…

Rani Arsanios March 31, 2018

Future of digital marketing. Tactics and trends of 2018

Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised…

Rani Arsanios March 30, 2018

Social media marketing strategies and tactics

Identifying which tactics and tools with the highest impact is a focus of most digital marketers. As a social media marketing agency, and with 2018 almost upon us,…

Rani Arsanios November 12, 2017

5 Factors to optimise Google Ads Campaigns

The average conversion rate for Google AdWords users is 2.7 percent for the Search Network and 0.89 percent for the Display Network. Of course, you want your business…

Rani Arsanios October 5, 2017

Five ways to grow your business with Instagram

It’s important to state that getting the balance right is key to your success. Business’ need to offer a mix of interesting content peppered with sales opportunities.…

Rani Arsanios September 2, 2017

Six A/B Tests to Improve Your Email Marketing

One of the biggest benefits of email marketing is the fact that it’s all so measurable. Marketers can measure open rates, click-through rates, delivery rates and…

Rani Arsanios September 2, 2017