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Digital Marketing. A complete guide to understand and apply to your business.

In this guide, we attempt to answer all the questions any business owner or a marketer have on the subject of digital marketing. We’ll share with you all the latest data, trends, tactics and strategies you need to be...

Rani Arsanios
11 Oct 2019
Growth Marketing
How Rani Arsanios and SAVV Digital are redefining Performance Marketing

We are one agency approaching growth and performance marketing quite differently and is slowly disrupting the digital marketing industry one client at a time. As Seen On The DRUM.

Rani Arsanios
17 Aug 2019
Growth Marketing
How to master your performance marketing and super charge your ROI

Your brand is one of the most important yet sometimes overlooked aspects of the business. In this guide, we deep dive into Brand Purpose and differentiation, How to approach brand awareness? Brand Tone of Voice and When do you...

Rani Arsanios
19 Jul 2019
Growth Marketing
Complete Advanced Guide to Branding: Part 1

Your brand is one of the most important yet sometimes overlooked aspects of the business. In this guide, we deep dive into Brand Purpose and differentiation, How to approach brand awareness? Brand Tone of Voice and When do you...

Rani Arsanios
11 Jul 2019
Branding & Creative
How effective is your sales and marketing strategy?

Marketing is becoming increasingly more challenging and brands are coming across more barriers in achieving their customer acquisition and revenue goals. This article discusses how to improve your marketing strategy.

Rani Arsanios
24 May 2019
Growth Marketing
The death of lead generation and rise of prospect engagement

Are you suffering from TMI? You know… too much information. It’s a major problem these days. The information age has dumped a ton of content on us, and until recently, we’ve willingly signed up for it.

Rani Arsanios
29 Apr 2019
Growth Marketing
Marketing automation tactics for bulletproof sales enablement

almost half (47%) of Marketing teams don’t have a documented buyer’s journey. To enable sales teams, marketers need to create a ‘single view of the customer’. In this guide, we discuss how to leverage marketing automation to enable sales.

Rani Arsanios
2 Apr 2019
Growth Marketing
Marketers Guide: Drive change through User Generated Content

95% of shoppers read online reviews before making a purchase. And, 91% trust online reviews as much as personal recommendations. How do you leverage UGC and transform your marketing?

Rani Arsanios
7 Mar 2019
Branding & Creative
Marketing principles that can kill your startup or take it to places

You are an aspiring startup founder who has been working countless days and nights on your new product. Here are timeless marketing strategies that will help you move the needle.

Rani Arsanios
27 Feb 2019
Growth Marketing
Landing Page Design & Optimisation Tactics

You need to improve acquisition performance. Your landing page design remains one of the most significant components of your campaign. Here is how to transform your LP and boost conversions.

Rani Arsanios
19 Feb 2019
Customer Experience
Facebook Messenger Marketing Tools, Tips & Tricks

Facebook Messenger Marketing has uncapped potential. From sales conversions to lead generation, and automation, you need to leverage Facebook Messenger marketing and here is how.

Rani Arsanios
13 Feb 2019
Growth Marketing
Get your Marketing Plan right & tap into higher ROI

What is the most effective online marketing strategy? What are the strategies for a successful digital marketing campaign? This article sheds light on what you need to do to have a winning strategy.

Rani Arsanios
4 Feb 2019
Growth Marketing
Why you need a Chatbot for your business – A Comprehensive Guide

Chatbots bring fundamental value to both consumers and businesses. But businesses are are yet to fully grasp its power and potential. This article discusses how your business can and should leverage chatbots.

Rani Arsanios
7 Jan 2019
Growth Marketing
Improve Cost per Acquisition Regardless of Competition

Regardless of what business or industry you are in, the Cost per Acquisition (CPA) is how much you spend in sales and marketing combined. Here is how to improve and take control of your CPA.

Rani Arsanios
6 Jan 2019
Growth Marketing
Digital Marketing Strategies For Disproportionate Growth

We’ve narrowed down the trends for 2019 into the three we are most excited about: Influencer Marketing, Omnichannel Marketing, and Chatbot Lead Generation.

Rani Arsanios
2 Dec 2018
Growth Marketing
Develop an Integrated Digital Marketing Channels Strategy

Data shows that that two-thirds of businesses do not have an integrated digital marketing strategy. Are you running your digital marketing in the way you should?

Rani Arsanios
1 Nov 2018
Growth Marketing
B2B Lead Generation Strategies To Unlock Growth

Only 39% of B2B companies have a formal marketing plan in place. This article gives B2B marketers insights to help formulate better lead generation campaigns.

Rani Arsanios
19 Sep 2018
Growth Marketing
How a Solid Customer Persona Can Boost Your Sales

Some people call it a Buyer Persona, others call it a Marketing Persona or a Customer Persona. How do you create it and what impact can it have on your sales and marketing?

Rani Arsanios
13 Aug 2018
Customer Experience
Strategies To Monetize Your Mobile App

Mobile app best practices are more important than ever. The mobile app industry is one gigantic baby. This article sheds light on some slick acquisition tactics for your app.

Rani Arsanios
27 Jul 2018
Technology & Disruption
How to get started on your Voice Search Marketing

This article is for the savvy business owner who figured out voice is going to be big and want to get the top of the cream of the crop on voice. The bad news is a lot of brands...

Rani Arsanios
19 Jul 2018
Technology & Disruption
Blockchain in Digital Marketing – A wave of disruption

Digital advertising and digital marketing in genral, have been constantly disrupted by technology. Over the last decade, we have seen more disruption that ever. From digital advertising to content marketing and social media, we have

Rani Arsanios
13 Jul 2018
Technology & Disruption
PPC Competitor Analysis – All you need to know

PPC can be hard and mean at times. Especially if your competitors know what they are doing or paying someone to do the job. Your competitors’ strategies are in one way affecting the market, your potential buyers and...

Rani Arsanios
10 Jul 2018
Growth Marketing
Influencer marketing strategies to boost your ROI

Every business from small local stores to big brands with global reach, are trying to get more customers. But sales and marketing always come at a cost. If your cost of acquiring customers is high enough to eat your...

Rani Arsanios
1 Jul 2018
Branding & Creative
AI in Digital Marketing – Wave of disruption

How is AI changing digital marketing is a topic that is quite often discussed in 2018. Artificial intelligence is a comprehensive term for a spectrum of technologies that endeavour to imitate and perhaps exceed human intelligence. It covers a...

Rani Arsanios
7 May 2018
Technology & Disruption
Lead Generation tactics and strategies for a better ROI

Digital Marketers are always on the hunt for the best ways to improve lead generation. Back in 1999, it took Google a month to crawl and index 50 Million pages. Today, this takes seconds if not less. We have...

Rani Arsanios
22 Apr 2018
Growth Marketing
Website design guide for better customer experience and ROI

The world of web development is in constant flux, and 2018 will be no different. According to Rani Arsanios, entrepreneur and managing director of SAVV Digital, the most significant growth this year will be in user expectations ...

Rani Arsanios
31 Mar 2018
Customer Experience
Tactics and trends in the world of Digital Marketing

Customers should be at the core of every piece of digital marketing. Their experience is key to gaining brand loyalists. Customers expect to receive a personalised service throughout their experience with a brand. Every interaction should ...

Rani Arsanios
30 Mar 2018
Growth Marketing
Social media marketing strategies and tactics

Identifying which tactics and tools with the highest impact is a focus of most digital marketers. As a social media marketing agency, and with 2018 almost upon us, we are constantly looking towards future strategies and trends in social...

Rani Arsanios
12 Nov 2017
Branding & Creative
5 Surprisingly Easy Ways to optimise Google Ads Campaigns

The average conversion rate for Google AdWords users is 2.7 percent for the Search Network and 0.89 percent for the Display Network. Of course, you want your business to be anything but average. You can leave those average numbers...

Rani Arsanios
5 Oct 2017
Growth Marketing
Five ways to grow your business with Instagram

It’s important to state that getting the balance right is key to your success. Business’ need to offer a mix of interesting content peppered with sales opportunities. Bombard customers with too many promotional messages and they’ll switch ...

Rani Arsanios
2 Sep 2017
Branding & Creative
Six A/B Tests to Improve Your Email Marketing

One of the biggest benefits of email marketing is the fact that it’s all so measurable. Marketers can measure open rates, click-through rates, delivery rates and more, and they can also keep an eye on what their subscribers do...

Rani Arsanios
2 Sep 2017
Growth Marketing
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