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Digital Marketing Resources


Get insights and tips to help you get to a fully quantified and optimised digital acquisition and marketing strategy.

How Rani Arsanios and SAVV Digital are redefining Performance Marketing

We are one agency approaching growth and performance marketing quite differently and is slowly disrupting the digital marketing industry one client at a time. As Seen On The DRUM.

Rani Arsanios August 17, 2019

How to master your performance marketing and super charge your ROI

Your brand is one of the most important yet sometimes overlooked aspects of the business. In this guide, we deep dive into Brand Purpose and differentiation, How to approach brand awareness? Brand Tone of Voice and When do you do re-branding?

Rani Arsanios July 19, 2019

Complete Advanced Guide to Branding: Part 1

Your brand is one of the most important yet sometimes overlooked aspects of the business. In this guide, we deep dive into Brand Purpose and differentiation, How to approach brand awareness? Brand Tone of Voice and When do you do re-branding?

Rani Arsanios July 11, 2019

How effective is your sales and marketing strategy?

Marketing is becoming increasingly more challenging and brands are coming across more barriers in achieving their customer acquisition and revenue goals. This article discusses how to improve your marketing strategy.

Rani Arsanios May 24, 2019

The death of lead generation and rise of prospect engagement

Are you suffering from TMI? You know… too much information. It’s a major problem these days. The information age has dumped a ton of content on us, and until recently, we’ve willingly signed up for it.

Rani Arsanios April 29, 2019

Marketing automation tactics for bulletproof sales enablement

almost half (47%) of Marketing teams don’t have a documented buyer’s journey. To enable sales teams, marketers need to create a ‘single view of the customer’. In this guide, we discuss how to leverage marketing automation to enable sales.

Rani Arsanios April 2, 2019

Marketers Guide: Drive change through User Generated Content

95% of shoppers read online reviews before making a purchase. And, 91% trust online reviews as much as personal recommendations. How do you leverage UGC and transform your marketing?

Rani Arsanios March 7, 2019

Marketing principles that can kill your startup or take it to places

You are an aspiring startup founder who has been working countless days and nights on your new product. Here are timeless marketing strategies that will help you move the needle.

Rani Arsanios February 27, 2019
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